JESSandtheciti | Self love and social media
About a month ago, I got the idea to shoot my boo Jessica Matlock for Vanity by Kenya K. As I line up women to shoot, I think through how they can carry the brand message forward. Our message to BE VAIN means to have excessive pride in or admiration in one's own appearance or achievement. I find that women often times lose admiration for themselves on this journey called life. Jessica hasn't!
What's amazing about this women is that although she has admiration for her own appearance and achievements, she's also incredibly humble and loving. That's part of her MAGIC. She is a woman of means and she uses her platform to inspire others who may be suffering, as she does, from chronic pain.
Styling Jess was incredibly fun and high energy! She brings a thrill whenever she's around. And I wanted to capture that. Check out the looks below and shop the collection!
I partnered with my amazing team to bring the shoot to life: Savvy Henderson for video, Zach for photography and Gaby for makeup. Get to know her if you don't already.